The fascination of Alan Yau, I’m sure, is what drives most people to his new creations. Earlier in the year it was Cha Cha Moon, now we have Princi. It’s all very chi Italian feel, warm coral colours are the main theme combined with a sleek au naturel look. Inside it’s separated into two sides, one displaying the vast array of foods to order yourself, and the other with chairs/tables or if there is no space, often during peak times, pillar type tables to place food on.
Food wise, we ordered the ‘Four season cheese and Ham pizza, ‘Courgette pizza’, ‘Tiramisu’ and ‘Passionfruit cheesecake’. As for beverages, hot chocolate and Italian style lemonade. It’s all a bit confusing for Princi virgins, but you’ll soon get the gist and be ordering like a true Italiano! As for us, we sat on the tres sophisticated high tables running alongside the wall, facing the lovely water feature. Tres exciting as I dip my fingers in there wondering if anyone would notice and come along to tell me off! I’m thinking back and three words: What a child!
After all the faff of taking photos (Mister Yau wasn’t present hehe), we had the Four season cheese and Ham pizza. For cheese lovers, this pizza had a thick layer of cheese on the pizza leaving a creamy after taste and the ham wasn’t the thin type you’ll have in pizza hut; instead this ham was thick and quite nice overall if you’re a cheese and ham lover. The courgette pizza, recommended by us three, was excellant and different! You would think that the courgettes would be dry, but in fact it was juicy and it had been seasoned very subtlely – we gave it the thumbs up!
The desserts – the most exciting part of any meal, mind you – each gave me a different feeling. The tiramisu was somewhat soggy but still had that strong coffee taste, the cocoa dusted on top was bitter which I liked, but overall I didn’t entirely enjoy this as much as I hoped I would. I adored the passionfruit cheesecake though! It was light, sweet with a zingy top (the passionfruit) jelly layer: LOVE LOVE LOVE! However, I would prefer to call it a passionfruit mousse. You’ll know why, try it!
Princi, well, first advice: DO NOT order the italien lemonade, nothing special at all apart from the higher price tag. Second advice: DO DO DO order the hot chocolate, it’s thick, creamy and made from dark chocolate! (Which comes very apparent when you’ve just had the sweet desserts and go back to drinking, what you thought, was a really sweet hot chocolate. dana)
This Milan boutique bakery chain, situated in Wardour street conveniently, London. Reservations not taken but get there before 5pm to avoid the sudden influx of business people coming in. And of course, to grab a seat and admire the hustle and bustle of London in a chic bakery.
I LOVE YAU. Ciao!
Princi
135 Wardor Street,
London,
W1F 0UT.
Written by vivi.
and pun by dana 
I quite enjoyed Princi. A £5m investment, no less!
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i finally went there for the first time!!! it was great fun. food + atmosphere + friends.
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a me princi fa cagareeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee. e lui compreso