How many SNOGs do we actually need?

Welcome to London, a new place for yoghurt infestation.

We’ve sort of grown to love (I question) SNOG and its catchphrases ‘Do you fancy a SNOG?‘ ‘I like SNOGGING better than ice cream‘ but the deal is… how many snogs can you deal with before it starts to grow old and you’d rather just… not snog. When snog opened its first store down in sunny South Kensington, it was the perfect student’s hideout galore with trendy white seats and groovy flower mosaics. The yoghurt was the least attractive factor, although, its mere name made your brain revel in such ‘naughtiness’ whilst you “had a snog”.

So. I’ve just received an email telling me about YU-FORIA, another new yoghurt company opening on the 1st June in Covent Garden. Rivalry? Much. Its description? “100% fat-free yoghurt, and that’s all”. Yawn. Don’t we deserve a little more… diversity? And the point is… yoghurt is spreading like good ol’ Starbucks. Everybody wanting a little bit of the health-freak recession-biting trendy crowd of London. But how much do WE want yoghurt though? Yes you could give me all the toppings of the world, but yoghurt is still yoghurt. How far can you go with it?

South East Asia preceded us with this yoghurt trend (like they always do) with Korea and Hong Kong leading the pack. Companies like Red Mango and Pinkberry are insanely popular in America too (just to prove that it isn’t just some yellow people’s fad).

Will DT love yoghurt?

Will London follow suit and embrace our friendly bacteria?

Tags: frozen, london, pinkberry, red mango, snog, soho, yoghurt, yu-foria